Why do people wear Rolex watches or drive Bentleys, when less expensive goods can perform better? Why does anyone fight the crowds at the Louvre to see the “Mona Lisa” for 30 seconds, when they could view it online for hours? Well, they may be engaging in “costly signaling,” in which people display their wealth […]
Category: Behavior
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Study finds neurons that encode the outcomes of actions
When we make complex decisions, we have to take many factors into account. Some choices have a high payoff but carry potential risks; others are lower risk but may have a lower reward associated with them. A new study from MIT sheds light on the part of the brain that helps us make these types […]